The Lawyer Guide
The global platform to find a lawyer, and give more visibility to them.
The global platform to find a lawyer, and give more visibility to them.
Finding a good lawyer is harder than it should be. Most people only look for one when something has already gone wrong, and when they do, they're stuck guessing. A name from a friend, a random Google search, a website that tells them nothing about whether this person is actually right for their case.
Finding a good lawyer is harder than it should be. Most people only look for one when something has already gone wrong, and when they do, they're stuck guessing. A name from a friend, a random Google search, a website that tells them nothing about whether this person is actually right for their case.
That's the problem we identified with The Lawyer Guide (Advokatguiden in the Nordics).
That's the problem we identified with The Lawyer Guide (Advokatguiden in the Nordics).
The Lawyer Guide is a platform that helps people find and choose the right lawyer, and helps lawyers get found by the clients they actually want. We started in Norway and now run across Norway, Denmark, Switzerland, and the US. The idea is simple: bring transparency to a market that has mostly relied on reputation, referrals, and guesswork.
As co-founder and CEO, I run the company across all of it. Strategy, product direction, positioning, market expansion, and the commercial side. We built the platform from zero, and a big part of my job now is deciding where we go next and how we get there in four very different markets.
As co-founder and CEO, I run the company across all of it. Strategy, product direction, positioning, market expansion, and the commercial side. We built the platform from zero, and a big part of my job now is deciding where we go next and how we get there in four very different markets.
Launching it wasn't quiet. When we started, plenty of lawyers pushed back hard. A platform that made them comparable, reviewable, and visible in the same place as their competitors wasn't something the profession was used to. That resistance told us we were onto something. The markets that resist transparency the most are usually the ones that need it.
Launching it wasn't quiet. When we started, plenty of lawyers pushed back hard. A platform that made them comparable, reviewable, and visible in the same place as their competitors wasn't something the profession was used to. That resistance told us we were onto something. The markets that resist transparency the most are usually the ones that need it.
Advokatguiden.no, the Norwegian part of The Lawyer Guide
The legal industry is a strange one to build in. It's conservative, heavily regulated, and slow to change, which is exactly what makes it interesting. Every market has its own rules, its own culture, and its own version of the same problem. Figuring out how to make one product work across all of them has taught me more than almost anything else in my career.
The legal industry is a strange one to build in. It's conservative, heavily regulated, and slow to change, which is exactly what makes it interesting. Every market has its own rules, its own culture, and its own version of the same problem. Figuring out how to make one product work across all of them has taught me more than almost anything else in my career.
Our goal with The Lawyer Guide is straightforward: make choosing a lawyer as clear and simple as choosing anything else you'd actually research before paying for. Better information for clients, better clients for lawyers, and a market that finally works the way it should.
Our goal with The Lawyer Guide is straightforward: make choosing a lawyer as clear and simple as choosing anything else you'd actually research before paying for. Better information for clients, better clients for lawyers, and a market that finally works the way it should.
I still lead the company day to day, working with the team, our lawyers, and our partners to grow The Lawyer Guide across every market we're in. It started as a project between two people who thought this could be done better. It's now the venture that turned me from a designer into a CEO.
I still lead the company day to day, working with the team, our lawyers, and our partners to grow The Lawyer Guide across every market we're in. It started as a project between two people who thought this could be done better. It's now the venture that turned me from a designer into a CEO.