François Savard
Entrepreneur building for Legal Tech, Payments and Fintech based in Singapore
I'm a French entrepreneur based in Singapore.
Over the past decade I've worked across design, product, and business, helping build and scale companies in legal tech, fintech, and payments.
Today I'm involved in:
Co-founder and CEO. We help people find the right lawyer while giving law firms the tools to strengthen their online visibility and acquire new clients across multiple international markets.
Chief Commercial Officer. We help businesses accept payments more efficiently through modern payment infrastructure and merchant acquiring solutions.
I'm leading the platform's sales, commercial strategy, and global distribution, helping connect companies with the right designers faster and more efficiently.
Founder. I work closely with early-stage founders on product strategy, positioning, branding, and commercial thinking to help turn ideas into scalable businesses.
Current projects & Experience
Co founder and CEO,
started in 2020
Co founder and CEO,
started in 2020
Also known as Advokatguiden.no in Norway and Legaly.ch in Switzerland
Also known as Advokatguiden.no in Norway and Legaly.ch in Switzerland
The Lawyer Guide
The TripAdvisor for lawyers
The goal of The Lawyer Guide is improving how people find, compare, and choose lawyers. The platform structures legal professionals into a searchable database across multiple markets.
It focuses on helping users make decisions faster, with clear and reliable information all in one place, but also request to receive legal help directly from lawyers.
For lawyers, we help them present themselves, gather reviews on their profile, and organize their legal expertise clearly for customers to understand. The goal is to give them full control over their online visibility and be quoted by AI tools together with classic search engine results.
The platform expanded from Norway into markets like the US and Switzerland, adapting to different expectations. François Savard also manage the sales teams across the US, Norway, and Switzerland, each operating independently while selling the same product and vision.
In 2025, it generated around €230k (+12.5% compared to 2024 ) in revenue and €39k (+279%) in profit, showing noticeable improvement in margins.
Access the platform
Co founder and CEO,
started in 2020
Also known as Advokatguiden.no in Norway and Legaly.ch in Switzerland
The Lawyer Guide
The TripAdvisor for lawyers
The goal of The Lawyer Guide is improving how people find, compare, and choose lawyers. The platform structures legal professionals into a searchable database across multiple markets.
It focuses on helping users make decisions faster, with clear and reliable information all in one place, but also request to receive legal help directly from lawyers.
For lawyers, we help them present themselves, gather reviews on their profile, and organize their legal expertise clearly for customers to understand. The goal is to give them full control over their online visibility and be quoted by AI tools together with classic search engine results.
The platform expanded from Norway into markets like the US and Switzerland, adapting to different expectations. François Savard also manage the sales teams across the US, Norway, and Switzerland, each operating independently while selling the same product and vision.
In 2025, it generated around €230k (+12.5% compared to 2024 ) in revenue and €39k (+279%) in profit, showing noticeable improvement in margins.
Access the platform
Founder and designer,
started in 2024
Founder and designer,
started in 2024
Based in France, operating worldwide
Based in France, operating worldwide
END Agency
Web and Product design for ambitious startups
END Agency is an independent design and product studio, created in 2024 in France. The goal is simple: work directly with founders and teams to turn early ideas into products that are clear, usable, and ready to grow.
By getting involved early, END Agency helps shape the product, define positioning, and make decisions that impact adoption. The work goes beyond design. It often includes structuring the product, refining user flows, and sometimes just act as a consultant, a design partner.
Most of the projects are in fintech, payments and legal tech, in environments where designs needs to be delivered from day 1. END Agency understand the needs to ally short-term gains with long-term growth.
More about END Agency
Founder and designer,
started in 2024
Based in France, operating worldwide
END Agency
Web and Product design for ambitious startups
END Agency is an independent design and product studio, created in 2024 in France. The goal is simple: work directly with founders and teams to turn early ideas into products that are clear, usable, and ready to grow.
By getting involved early, END Agency helps shape the product, define positioning, and make decisions that impact adoption. The work goes beyond design. It often includes structuring the product, refining user flows, and sometimes just act as a consultant, a design partner.
Most of the projects are in fintech, payments and legal tech, in environments where designs needs to be delivered from day 1. END Agency understand the needs to ally short-term gains with long-term growth.
More about END Agency
Chief Commercial Officer, started in 2026
Chief Commercial Officer,
started in 2026
Singapore
Singapore
Sambapay
Modern POS solutions for Singaporean businesses
At Sambapay, François Savard serves as Chief Commercial Officer, moving into a more hands-on operational role after years working across design and product. His focus is to build a commercial engine that works for SMEs businesses in a radically different market.
He is responsible for structuring how the company goes to market, from positioning and messaging to how the product is sold and adopted by merchants. In a startup environment with limited resources, the priority is setting clear expectations and KPIs for the sales team, with a flexible structure that allows to quickly shift the strategy if needed.
His background in design has been useful in shaping Sambapay’s website, communication, and sales materials, ensuring everything is clear, consistent, and easy to understand for merchants.
More about Sambapay
Chief Commercial Officer, started in 2026
Singapore
Sambapay
Modern POS solutions for Singaporean businesses
At Sambapay, François Savard serves as Chief Commercial Officer, moving into a more hands-on operational role after years working across design and product. His focus is to build a commercial engine that works for SMEs businesses in a radically different market.
He is responsible for structuring how the company goes to market, from positioning and messaging to how the product is sold and adopted by merchants. In a startup environment with limited resources, the priority is setting clear expectations and KPIs for the sales team, with a flexible structure that allows to quickly shift the strategy if needed.
His background in design has been useful in shaping Sambapay’s website, communication, and sales materials, ensuring everything is clear, consistent, and easy to understand for merchants.
More about Sambapay
Creative Director,
from 2019 to 2024
Creative Director,
from 2019 to 2024
Oslo, Norway
Oslo, Norway
Journey Agency
Creative Director with a hands-on approach
At Journey Agency, François Savard progressed from intern to web designer, and later to Creative Director over a five-year period. This progression gave him a full understanding of how digital work is produced, from execution to strategic direction.
As Creative Director, he led the creative output of the agency and defined the direction taken for client projects. His work covered brand identity, website design, and digital communication, ensuring that each element was consistent and aligned with the client’s objectives.
He worked closely with clients throughout the process, not just on the creative side but also in understanding their market, constraints, and goals. This allowed him to guide projects in a way that was both visually coherent and commercially relevant.
His role also involved coordinating different disciplines, making sure design, development, and content worked together without friction. He remained actively involved in production, contributing directly to brand identities and digital design work.
More about Journey Agency
Creative Director,
from 2019 to 2024
Oslo, Norway
Journey Agency
Creative Director with a hands-on approach
At Journey Agency, François Savard progressed from intern to web designer, and later to Creative Director over a five-year period. This progression gave him a full understanding of how digital work is produced, from execution to strategic direction.
As Creative Director, he led the creative output of the agency and defined the direction taken for client projects. His work covered brand identity, website design, and digital communication, ensuring that each element was consistent and aligned with the client’s objectives.
He worked closely with clients throughout the process, not just on the creative side but also in understanding their market, constraints, and goals. This allowed him to guide projects in a way that was both visually coherent and commercially relevant.
His role also involved coordinating different disciplines, making sure design, development, and content worked together without friction. He remained actively involved in production, contributing directly to brand identities and digital design work.
More about Journey Agency
